PSA Unveils Brand New Look For Professional Squash
Professional Squash Association (PSA), the organisation
responsible for the administration of both the men’s and women’s
professional world tours, has today launched it’s new brand -
including a new logo, colour scheme and website.
The PSA joined forces with the Women's Squash Association (WSA)
earlier this year in an historic merger that sees squash
governed by one association for the first time ever and today’s
unveiling reflects the joining of sexes, with a new
multicoloured logo creating the foundation for a new look
website and tour identity.
Alongside the logo the PSA have re-launched their website (www.psaworldtour.com)
to serve as the home of professional squash on the internet. The
fully mobile-responsive site has been optimised for viewing on
all devices and will keep squash fans up to date with all the
latest information from across both the men’s and women’s world
“We are excited to share our new brand with our customers and
partners today,” said PSA Chief Commercial Officer Tommy Berden.
“We believe the new look and feel of our logo better represents
the entirety of the new-look PSA whilst the newly launched
website will prove to be the ideal destination for fans of both
the men’s and women’s tours with all the latest news, views and
reviews from across the sport.
“Having recorded growth of 20% so far in 2015 professional
squash is already blossoming in the wake of joint-governance and
we feel that our new look and feel will be the perfect symbol
for us as we embark upon an exciting new era.”
Today’s announcement brings formal closure to the WSA
association, with all references to the women’s professional
game now operating completely under the PSA’s banner while the
new look identity also coincides with changes to the
professional game’s tournament tier structure.
The Challenger and International tiers previously used to
differentiate between levels of financial compensation available
at tournaments has paved way for a simpler and more streamlined
structure that will see all tournaments below the pinnacle World
Series referred to by their prize money levels - i.e PSA M50
will refer to a men’s $50,000 event.